A/B Testing of Headlines with Nelio

Hi everyone! Today we’ll have a look at the impact of headlines with Nelio A/B Testing. We’ve explained everything in the following short video. No technical knowledge is required. Just click on Play, and discover how easy things can be with Nelio.

Example of a publisher website screenshot
Example of headline (title, image and excerpt) shown in a publisher website.

Let’s assume we want to test different headlines for our post “42 Best WordPress Websites From Inc5000” and measure which one gets more clicks and readers.

Example of screenshot of a publisher website
Alternative headline (with different title, image and excerpt) to the previous post.

Let’s see how we can split test this scenario with Nelio A/B Testing! First, start by visiting the post you want to test. At the top, click on “Create Headline Experiment”.

Create Headline Experiment screenshot
Just click on Create Headline Experiment.

Then let’s fill out the basic information of the experiment. Name the experiment and describe what you plan to do. 

Naming and describing a headline experiment with Nelio A/B Testing
Naming and describing a headline experiment with Nelio A/B Testing.

Once you’re done, click “Next” to add alternative headlines. Then, you’ll see the original titles and feature image of the post.

Click “New Headline” to create a new alternative. Now you can type the alternative title and excerpt.

New alternative headline with Nelio A/B Testing
New alternative headline with Nelio A/B Testing.

To change the featured image, just click on “Change” and select a different image from your WordPress Media Library.

Screenshot of changing feature image of alternative headline with Nelio A/B Testing.
Changing featured image of alternative headline with Nelio A/B Testing.
Selecting the image on the Media Library
Selecting the image on the Media Library with Nelio A/B Testing.

Remember that you can create as many alternative headlines as you want.

Once everything is ready, click on “Create” to create the experiment.

Creating the headline experiment with Nelio A/B Testing
Creating the headline experiment with Nelio A/B Testing.

You’ll see the experiment just produced in the list of experiments. To launch it, hover over the experiment and click on Start. Then, just give Nelio some time to collect and process your visitors’ behavior.

Showing the headline experiment created with Nelio A/B Testing
Showing the headline experiment created with Nelio A/B Testing

You can see the results of the experiment at any time by using the View link.

Note that in a headline experiment, page views are defined as the total amount of times that visitors see a headline anywhere on their screen. Conversions, on the other hand, count the number of times that the tested post has been actually visited.

Results of headline experiment with Nelio A/B Testing
Results of headline experiment with Nelio A/B Testing.

After certain period of time, if there is a winner, you can stop the experiment by clicking on the “Stop” button.

Finally, there’s only one thing left: since one alternative headline was better than the rest, you should make it permanent so that all your visitors can see it. To do so, just click on the “Apply” button of the winning alternative.

Clicking the apply button to the winning alternative
Clicking the apply button to the winning alternative with Nelio A/B Testing.

There are hundreds of thousands of different combinations that can be tested on any given website, so why don’t you go ahead and create a new experiment in your WordPress site?

Stay tuned for the upcoming videos!

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