Hi everyone! Today we’ll have a look at the impact of headlines with Nelio A/B Testing. We’ve explained everything in the following short video. No technical knowledge is required. Just click on Play, and discover how easy things can be with Nelio.
Let’s assume we want to test different headlines for our post “42 Best WordPress Websites From Inc5000” and measure which one gets more clicks and readers.
Let’s see how we can split test this scenario with Nelio A/B Testing! First, start by visiting the post you want to test. At the top, click on “Create Headline Experiment”.
Then let’s fill out the basic information of the experiment. Name the experiment and describe what you plan to do.
Once you’re done, click “Next” to add alternative headlines. Then, you’ll see the original titles and feature image of the post.
Click “New Headline” to create a new alternative. Now you can type the alternative title and excerpt.
To change the featured image, just click on “Change” and select a different image from your WordPress Media Library.
Remember that you can create as many alternative headlines as you want.
Once everything is ready, click on “Create” to create the experiment.
You’ll see the experiment just produced in the list of experiments. To launch it, hover over the experiment and click on Start. Then, just give Nelio some time to collect and process your visitors’ behavior.
You can see the results of the experiment at any time by using the View link.
Note that in a headline experiment, page views are defined as the total amount of times that visitors see a headline anywhere on their screen. Conversions, on the other hand, count the number of times that the tested post has been actually visited.
After certain period of time, if there is a winner, you can stop the experiment by clicking on the “Stop” button.
Finally, there’s only one thing left: since one alternative headline was better than the rest, you should make it permanent so that all your visitors can see it. To do so, just click on the “Apply” button of the winning alternative.
There are hundreds of thousands of different combinations that can be tested on any given website, so why don’t you go ahead and create a new experiment in your WordPress site?
Stay tuned for the upcoming videos!
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