• Not everybody likes cute puppies

    Not everybody likes cute puppies

    You should constantly A/B test your site to find new optimization opportunities and so do we. One of our latest tests has been to compare the conversion rate of our landing page with an alternative image background. Instead of this image we’re using right now: we thought the following one (btw, picture by Sadie Shih…

  • WordPress Theme A/B testing with Nelio – Easiest way to A/B test your WP Theme

    WordPress Theme A/B testing with Nelio – Easiest way to A/B test your WP Theme

    Now our more basic plan offers your option to do A/B testing for your WordPress theme so that you make sure the theme you use is helping you to maximize the conversions (sales, visits,…) of your WordPress site. To create a new Split Theme testing experiment, follow the general instructions in the Getting Started Guide…

  • A/B and Multivariate Testing for WordPress posts

    A/B and Multivariate Testing for WordPress posts

    The latest version of our Nelio A/B testing plug-in includes a very exciting new feature: A/B split testing and multivariate testing for WordPress posts (and not only pages). Moreover, conversion goals can also be now posts so that you can test which title / content for a post (or page) brings more people to that…

  • From two to one single call to action button – 62% conversion improvement

    From two to one single call to action button – 62% conversion improvement

    Going from two action buttons to a single one improved a 61.92% our conversion rate. Do not distract the users from your main goal and improve your site.

  • First screenshots of the Nelio A/B WordPress Testing plugin

    First screenshots of the Nelio A/B WordPress Testing plugin

    For those among you that can’t wait, let us show you some screenshots of the plugin side of our A/B WordPress testing service: List of Nelio A/B Testing experiments: Adding a new experiment: Editing the variants you want a test (one or more, we do support multivariate testing!). Note that this is the same WP…

  • Correlation vs Causality (and why this matters in conversion optimization)

    Correlation vs Causality (and why this matters in conversion optimization)

    You’ve probably heard before that correlation does not imply causality (or causation, if you prefer), but do you really understand what this means and why this is important in conversion optimization?. We’ll try to clarify this for you. Correlation vs Causality Let’s take a look at the following graphic (sorry, no idea about the source).…

  • Why an A/B testing WordPress native solution?

    A/B testing (also known as Split testing) is one of the best techniques to optimize your WordPress site or landing page to get more conversions (that translate into more traffic, sales, sign-ups,… depending on your conversion goals). Unsurprisingly, there’s a number of A/B testing solutions already out there in the market so why do you…

  • Embedding Google Maps in WordPress without a plug-in

    Embedding Google Maps in WordPress without a plug-in

    Almost any site includes a map somewhere, most of them taken from Google Maps. As usual you have plenty of WordPress Maps plug-ins with an endlessly set of options to embed the perfect Google Maps in your site. Unfortunately, every plug-in you install has a cost (not only in terms of performance, but also it…