Correlation vs Causality (and why this matters in conversion optimization)
You’ve probably heard before that correlation does not imply causality (or causation, if you prefer), but do you really understand what this means and why this is important in conversion optimization?. We’ll try to clarify this for you. Correlation vs Causality Let’s take a look at the following graphic (sorry, no idea about the source).…
Why an A/B testing WordPress native solution?
A/B testing (also known as Split testing) is one of the best techniques to optimize your WordPress site or landing page to get more conversions (that translate into more traffic, sales, sign-ups,… depending on your conversion goals). Unsurprisingly, there’s a number of A/B testing solutions already out there in the market so why do you…
Embedding Google Maps in WordPress without a plug-in
Almost any site includes a map somewhere, most of them taken from Google Maps. As usual you have plenty of WordPress Maps plug-ins with an endlessly set of options to embed the perfect Google Maps in your site. Unfortunately, every plug-in you install has a cost (not only in terms of performance, but also it…
