• The importance of A/A Testing (no, not a typo!)

    The importance of A/A Testing (no, not a typo!)

    Which version of the above pricing page you prefer? Can’t see the difference? Well, you’re right, there is none. What you see is a good example of A/A Testing. In short, A/A Testing is an A/B Testing experiment where the two alternatives are in fact exactly the same. Yes, I know, this looks kinda stupid.…

  • WordPress Split Testing & Performance Optimization with W3 Total Cache + Nelio A/B Testing

    WordPress Split Testing & Performance Optimization with W3 Total Cache + Nelio A/B Testing

    Nelio A/B Testing is compatible with W3 Total Cache. Get the best of cache and conversion rate optimization worlds in your WordPress installation.

  • A/B testing with WP Super Cache

    A/B testing with WP Super Cache

    You want everything for your site: maximum speed with WP Super Cache and optimal conversion rate. WP Super Cache is a “very fast caching engine for WordPress that produces static html files” and this is something that most A/B testing and conversion optimization tools don’t like at all. In fact, cache mechanisms are a real…

  • Split Testing for Titles of WordPress Post and Pages

    Split Testing for Titles of WordPress Post and Pages

    Discover how to split test the titles of your WordPress posts and pages to increase the benefit you get from them.

  • Information < Knowledge < Wisdom about your visitors with A/B Testing

    Information < Knowledge < Wisdom about your visitors with A/B Testing

    The difference between Information, Knowledge, and Wisdom, and how A/B Testing helps you to become wiser about your visitors in a systematic way.

  • Clear Cancellation Policy = 149% Conversion Rate Increase!

    Clear Cancellation Policy = 149% Conversion Rate Increase!

    A key argument to convince people to subscribe to your software-as-a-service product is to reassure them they will be able to easily cancel their subscription at any time. What you may not know is how sensitive people is to this. Even a relatively small change in the wording of your message can have a dramatic…

  • WordPress Split Testing for WPEngine Users

    WordPress Split Testing for WPEngine Users

    Cache mechanisms are a real challenge but Nelio A/B Testing for WordPress is fully compatible with cache mechanisms including the WPEngine cache system.

  • Hate to implement the EU Cookie Law? At least it’s not killing your conversions

    Hate to implement the EU Cookie Law? At least it’s not killing your conversions

    One of the goals of the European Directive on Privacy and Electronic Communications was to harden the use of cookies which now are now subject to prior consent by the user (which does not necessarily mean that the user needs to explicitl give this consent but let’s skip the legal discussion). Now this regulation has…

  • Set multiple goals for your A/B – Split Testing experiments

    Set multiple goals for your A/B – Split Testing experiments

    In many occasions you may want to set more than a goal for your A/B testing experiment. A typical example would be a split testing experiment for your landing page where an alternative landing page should be considered better than the other/s if it helps you sell more products overall not just a specific one.…

  • Not everybody likes cute puppies

    Not everybody likes cute puppies

    You should constantly A/B test your site to find new optimization opportunities and so do we. One of our latest tests has been to compare the conversion rate of our landing page with an alternative image background. Instead of this image we’re using right now: we thought the following one (btw, picture by Sadie Shih…

  • WordPress Theme A/B testing with Nelio – Easiest way to A/B test your WP Theme

    WordPress Theme A/B testing with Nelio – Easiest way to A/B test your WP Theme

    Now our more basic plan offers your option to do A/B testing for your WordPress theme so that you make sure the theme you use is helping you to maximize the conversions (sales, visits,…) of your WordPress site. To create a new Split Theme testing experiment, follow the general instructions in the Getting Started Guide…

  • A/B and Multivariate Testing for WordPress posts

    A/B and Multivariate Testing for WordPress posts

    The latest version of our Nelio A/B testing plug-in includes a very exciting new feature: A/B split testing and multivariate testing for WordPress posts (and not only pages). Moreover, conversion goals can also be now posts so that you can test which title / content for a post (or page) brings more people to that…

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