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Sharing your content on social media is important for reaching a larger audience and increasing your online visibility. However, it can also be time-consuming and require a significant investment of resources. With so much content being produced every day, it can be difficult to stand out from the crowd.

By using a tool like Nelio Content to share your content on Social Media, you can increase your reach and engage with your audience more efficiently. Nelio Content is a powerful tool that can help you share your blog content on social media, schedule your social media posts, automate your social media sharing, optimize your content for social media, create visually appealing social media posts, and track the performance of your social media strategy.

Here are some reasons why Nelio Content can be incredibly beneficial for your content strategy.

Increase Your Blog’s Visibility

By sharing your blog on social media, you can reach a wider audience beyond your blog’s regular readers.

Social media platforms have billions of users, which means your blog has the potential to reach more people. This is because your followers can like, comment, and share your posts with their own followers, creating a ripple effect that can extend your blog’s reach.

In addition, social media platforms like Twitter and Instagram allow you to use hashtags to categorize your posts and make them more discoverable. By including relevant hashtags in your social media posts, you can help people find your blog posts when they search for related topics.

With Nelio Content, while you are writing any post, you can click on share and create a social message of any piece of content you are writing.

Select in your post the text fragment that you want to share in social media
Select in your post the text fragment that you want to share in social media.

Select the social profile where you want to share it and modify the message to your liking. You’re ready to publish and increase the visibility of your content.

Creating a message to post on Twitter
Creating a message to post on Twitter.

Drive Traffic to Your Blog

When you share your blog on social media, you give people a reason to visit your website. This can increase the traffic to your blog, which can improve your website’s search engine rankings.

Also, social media platforms like Instagram and Pinterest rely heavily on visual content. By including your high-quality images and graphics of your blog posts in your social messages, they will be more shareable and appealing to social media users generating a chain effect in attracting traffic.

With Nelio Content, for example, you can select the boards of your Pinterest account to share the images included in your posts and drive more traffic to your blog.

Selecting Pinterest board with Nelio Content
Selecting Pinterest board with Nelio Content.

Boost Your Brand Awareness

Sharing your blog on social media can help you establish your brand’s voice and tone. By posting on a regular basis, you can develop a recognizable voice that is associated with your brand. This consistency can help create a sense of trust and familiarity with your audience, and you can build a community of loyal followers who will engage with your brand.

With Nelio Content automations you ensure that your social networks are continuously active sharing content from your blog.

Screenshot of the editorial calendar of Nelio Content
Screenshot of the editorial calendar of Nelio Content.

You can also convey your brand’s tone and personality through the visuals, such as images and videos, that you share on social media. By using consistent visual elements, such as color schemes or design elements, you can create a cohesive visual identity that reinforces your brand’s voice and tone.

By creating content that resonates with your audience and encourages sharing, you can expand your reach and increase brand awareness. This can also help reinforce your brand’s voice and tone, as your content is shared by people who share your values and perspective.

Generate Leads and Sales

By sharing your blog on social media, you can promote your products or services and drive more leads and sales. Here are a few examples of how:

  • Product Reviews: If your blog includes product reviews, sharing these on social media can be a great way to promote your products. You can create posts that highlight the features and benefits of the product, and encourage followers to try them out. By including a call-to-action to purchase the product in your blog, you can drive leads and sales.
  • Customer Testimonials: Sharing customer testimonials on social media can be an effective way to promote your services. You can create posts that showcase how your product has helped solve a customer’s problem or made their life easier. By including a link to purchase the product or a discount code, you can encourage followers to make a purchase.
  • How-To Guides: You can create sharing how-to guide posts that highlight a specific feature or use-case for your product, and provide step-by-step instructions on how to use it. By sharing them on social media, you demonstrate the value of your product and encourage followers to make a purchase.
  • Exclusive Deals: You can create posts that offer exclusive deals, discounts, or other incentive for purchasing your product. By sharing them on social media creating a sense of urgency (e.g. limited time offer), you can encourage followers to take action and make a purchase.

One of the features of Nelio Content is the ability of uploading recurring external events in the calendar. This way you can have your favorite events, birthdays, important dates, national holidays, and what not within your WordPress content calendar. You will not forget to promote your products and services on special dates!

Analyze Your Audience

Social media analytics can provide valuable insights into your audience’s preferences, allowing you to create content that resonates with them.

By analyzing social media engagement metrics such as likes and shares, you can better understand which types of content are most engaging to your audience. With these metrics, you can identify which topics, formats, and styles of content your audience prefers, and adjust your content strategy accordingly.

Nelio Content includes performance tracking features that enable you to monitor the engagement of your social media posts. You can use the information they provide to make better decisions.

Screenshot of Top Post analytics in Nelio Content
Nelio Content analytics where for each post you see the visits that have come to you from each of the social networks and their participation, how that content has been re-shared on each of the social networks.

Save Time and Effort

Using an automation tool like Nelio Content can be a valuable strategy for scheduling social media posts in advance. This means you can focus on creating content without having to worry about manually sharing it on social media.

Nelio Content can help you stay organized by providing a centralized platform for managing your social media presence. This can help streamline the content creation and scheduling process, making it easier for your to manage your social media channels.

Social Automations by Nelio Content is a feature that processes the content you write and generates all the required social messages to broaden your audience and maximize the impact of your posts throughout all your connected accounts. Usually, you’ll want to notify your followers at the exact same time a post is published that new content is available in your blog. But you might also be interested in continuously re-sharing this same content during the upcoming hours and days, making sure that nobody misses the chance to see your post. That’s the reason why with Nelio Content you can generate the timeline of social messages of post and also automatically re-share old content.

Moreover, you can customize the social messages created with social templates which can help you created more engaging messages that resonate with your audience

Social Template Settings in Nelio Content.

Using Nelio Content’s automatic calendar to share your content on social media can save you time, provide structure and consistency to your strategy, and help you to track your performance and adjust your approach as needed.

To Sum Up

In summary, sharing your blog on social media can help you increase your blog’s visibility, drive traffic to your website, boost your brand awareness, generate leads and sales, analyze your audience, and save time and effort. Using an automation tool like Nelio Content can further streamline the process and make it easier to manage your social media accounts.

Overall, building a successful blog takes time, effort, and patience. But by creating high-quality content, promoting it effectively, and continuously adapting your strategy, you can skyrocket your blog’s success and achieve your goals.

Featured image by SpaceX on Unsplash.

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