Creating great content is complicated, isn’t it? First, you need to choose a topic that fits your blog and that your readers will love. Then you need to look for as many resources as possible to craft and complement your post. And then you need to write the post itself, along with a catchy headline that gives to the post the social media attention it deserves. In my opinion, the most difficult and crucial part of this process is the latter: headlines are the first impression your readers have and play and important role in driving traffic to your post, so make sure your do it right.
Did you know that 8 out of 10 people will probably read your headline copy, but only 2 out of 10 will read the rest? So much effort for nothing! Apparently, it doesn’t matter at all how good your content is—if your headlines don’t convey, your readers will never know (because they won’t even care).
Your headline is the first, and perhaps only, impression you make on a prospective reader. Without a compelling promise that turns a browser into a reader, the rest of your words may as well not even exist. So, from a copywriting and content marketing standpoint, writing great headlines is a critical skill.
Today, I’ll briefly present 5 tools we use at Nelio to overcome this challenge. Take a look at the following headline/idea generator and analyzer tools and don’t waste any more time trying to come up with the best headline all by yourself!
Idea and Title Generators
1. Inbound Now Blog Title Generator
Inbound’s Title Idea Generator doesn’t only provide good titles, but it also gives you ideas on what you can write about in your blog. Just keep clicking on the green button until you find the inspiration you were looking for:
Some examples of the ideas/titles it generates are:
- The Top [Number] Must See [Industry] YouTube Videos
- 25 [Blank] Hacks: A Cheat Sheet for [Blank]
- Why [Common Industry Problem Keyword] is Killing Your Business
2. Impact Blog Title Generator
Another tool that’s awesome for seeking inspiration is the Impact Blog Title Generator from BlogAbout. You just need to click on the Refresh button until you find an idea you like:
and then focus on finding the perfect topic and title for your new post:
Again, just by clicking on the Refresh button, you’ll be able to easily see tens of different titles.
Once you find a headline you like, you can save it by clicking on the heart icon and keep looking for more awesome titles. And after you’re done you’ll get an e-mail with the list.
3. HubSpot’s Blog Topic Generator
Finally, yet another tool for inspiring yourself. HubSpot’s generator requires three terms you’re interested in and it’ll automatically come up with five possible headlines in just a few seconds:
Using words like Headlines, Split Testing, and Marketing, HubSpot suggested the following topics:
- Signs You Should Invest In Headlines
- Things About Split Testing Your Boss Wants To Know
- 10 Quick Tips About Marketing
- 15 Best Blogs To Follow About Headlines
- 14 Common Misconceptions About Split Testing
How do you know whether a title will convert or not? Well, truth is, you won’t be able to know for sure until you actually use that headline in a post, publish it, and measure its performance. However, there’s a couple of tools that will give you some insight.
4. CoSchedule Headline Analyzer
CoSchedule’s Headline Analyzer analyzes any given headline and reports back an overall score out of a 100 and a grade. For instance, here are the results for the title I used in this post:
The analyzer looks at the following variables:
- number of characters and words,
- how results look like in a Google search result or as an e-mail subject, and
- what kind of words are used in the headline
to evaluate the overall effectiveness of your headline.
5. Nelio A/B Testing
Finally, the last tool you should always use in your marketing strategy is a split testing tool. Nelio A/B Testing will help you test multiple alternative headlines for your posts and will tell you which one is really better at converting your visitors into actual readers.
Enjoy these tools and, if I missed yours, just let us know in the comments below 🙂
Featured image by Aurimas.