As the year draws to a close, it’s the perfect time to pause and reflect on the milestones, challenges, and moments that defined the past twelve months. In today’s post, we’ll take a closer look at 2024. Also, if you’re curious about how we’ve fared in previous years, you can check out our past reviews for 2016, 2017, 2018, 2019, 2020, 2021, 2022, and 2023.
Oh! And stay tuned, because in a couple of days, we’ll review the goals we set for this year and we’ll also share our 2025 goals.
Efforts That Delivered
Our hard work this year has truly paid off, delivering tangible results we’re proud to share. On the one hand, in 2024 we introduced Nelio Session Recordings, a powerful new plugin that brings user behavior into focus. It tracks individual user sessions on your website and lets you play them back, offering invaluable insights into how visitors interact with your content. While it was designed as a companion for Nelio A/B Testing, helping you analyze tests in more depth, it’s also a versatile standalone tool. Whether you’re refining user experience, troubleshooting issues, or simply curious about your visitors’ journeys, Nelio Session Recordings provides a clear window into your site’s performance.
On the other hand, this year we rolled out 13 major updates across our two flagship plugins, Nelio A/B Testing and Nelio Content. That’s more than one significant release per month! These updates weren’t just routine improvements—they were packed with features specifically requested by you, our user, reflecting our commitment to listening and responding to your needs.
The launch of our new plugin and the steady stream of updates to our existing tools have had a significant impact on our growth this year. Thanks to these efforts, we’ve seen a substantial increase in both our revenue and user base. While we’re saving the exact figures for a detailed reveal in a few days, it’s clear that the hard work we’ve put in has resonated with our audience and delivered measurable success. Stay tuned for the full breakdown!
Everything’s a Tradeoff
While our intense focus on development has brought many successes, it’s also come with some trade-offs. This year, our blog didn’t see as much activity as we would have liked, leaving us less connected with our audience through written updates or case studies. Nonetheless, we were able to publish multiple programming tutorials with interesting tips and tricks, as well as share a couple of A/B tests we’ve conducted on our site, along with their results. Interesting stuff!
Moreover, the frenetic pace of product launches and updates meant that we didn’t contribute to the WordPress community as much as we had hoped. We also missed out on attending WordCamps and meetups—events that are vital for staying in touch with the WordPress community. These gatherings are not only an opportunity to learn from others but also to share our own experiences, get direct feedback, and forge stronger relationships with you. Especially in these difficult times, when there’s so much drama around WordPress, we think it’s important to participate in the community and show its strengths.
Going forward, we aim to ensure that while we continue to innovate and improve our products, we also give the time and attention needed to stay active and engaged in the broader WordPress world.
Nelio A/B Testing
I was very impressed by the quality of this plugin, how easy it was to set up, and the outstanding support Nelio provides. I highly recommend Nelio A/B Testing.
Josette Millar
Family and Friends
This year has been a special one for Toni and me, as we’ve watched our children grow and reach new milestones, all while balancing the demands of work and family life. With each passing year, our kids continue to impress and bring joy, showing more independence and embracing new challenges.
For Ruth, this year marked a particularly joyous occasion as one of her daughters got married. The wedding was a beautiful celebration, and it brought the whole family together in a wonderful display of love and unity. Ruth has always been dedicated to her (big) family, and seeing her daughter start this new chapter in life was a deeply meaningful moment for her.
Despite the challenges that working remotely can sometimes entail, we’ve managed to carve out moments for quality time together, often gathering at Ruth’s home to connect beyond just work. These gatherings have become an essential part of maintaining our close-knit bond as a team, allowing us to share laughs, good coffee, and meaningful conversations. It’s a reminder that, while we may be working from different locations, we value our personal connections just as much as our professional ones.
2025, we’re ready
So, as we wrap up this year, we’re filled with gratitude for all that we’ve accomplished and the lessons we’ve learned. The challenges we’ve faced have only strengthened our resolve, and the successes have fueled our excitement for what’s to come.
With the foundation we’ve built in 2024, we’re more ready than ever to take on 2025. The year ahead holds new opportunities, projects, and growth, and we can’t wait to dive into it with the same passion and commitment that have driven us so far. Here’s to another year of innovation, collaboration, and progress!
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