Hombre sentado en un bosque en posición pensativa

It seems like yesterday when 2023 started and, look, here I am, writing the last post of the year. The time has come to look back and see everything we have done at Nelio over the past twelve months.

If you want to know how we did on previous years, here are all our former reviews: 2016, 2017, 2018, 2019, 2020, 2021, and 2022. Moreover, you can also take a look at the goals we set at the beginning of the year, although this is something I’ll cover next week.

So, without further ado, let’s review our 2023.

Hard Work Pays Off

We founded Nelio Software in 2013, so this year we celebrate a decade of adventures, successes, failures, and more. Hard work eventually pays off in the end, and that’s what I’d like to share with you first.

News in Nelio A/B Testing and Nelio Content

Our two main plugins have evolved a lot during this year. If you’ve been following our blog, you’re probably already familiar with all the new features we’ve introduced, but here are the highlights:

  • Nelio A/B Testing
    • Alternative content loading without redirection
    • A/B testing with JavaScript
    • Quota management per site
    • Customization of conversion action scopes
    • New integrations with platforms like HubSpot, page builders like Elementor, or plugins like Easy Digital Downloads
    • New tracking settings to bypass ad blockers
  • Nelio Content
    • Recurring social messages
    • Custom placeholders based on custom fields or your own functions
    • Introduction of Automations Groups for greater control over what and how is published on social networks
    • Editorial calendar integrations with plugins such as MailPoet, The Events Calendar, or Nelio A/B Testing

Not only have we done a lot to improve our plugins and made an effort to explain it – we’re also now more transparent about sharing what we’re currently working on and what we have in our development queue. If you want to take a closer look at our dev roadmaps, checkout our Nelio A/B Testing and Nelio Content Trello boards. Oh, and feel free to suggest any new features or ideas you’d like to see next!

Nelio A/B Testing

Native Tests for WordPress

Use your WordPress page editor to create variants and run powerful tests with just a few clicks. No coding skills required.

Walking Next to Our Users

Another thing we take great pride in is the support we give our users, regardless of whether they are subscribers to our plugins or not. I truly believe that customers who stay with us do so in part because our exceptional support. Don’t take my word for it and just read some of the comments left on wordpress.org :

Very powerful and excellent support

I purchased this plugin to do some AB testing. Our clients are using Hubspot forms on their WordPress sites. I didn’t see a native ability to do that, so I reached out to support and they had a Beta version with Hubspot capabilities back to me within 24 hours and it’s working great. Highly recommend!


If we look at our ticketing system, it’s quite impressive what a team of just three people can do: in 2023 we have received and resolved 1,300 support tickets – 60% more than last year! Pretty impressive, don’t you think?

Bold Business Decisions

As I was saying, we’ve worked very hard to develop our plugins in 2023. This means that our current plugins are totally different from the ones we had in 2022 – they’re now more powerful and capable, and go in the direction our customers and users want them to be.

For this reason, earlier this year we made a bold decision that could turn out either very well or very badly: to raise our prices.

Setting fair prices for any product or service is always complicated. As a company, you want to charge as much as possible, but you can’t lose sight of the fact that what you charge has to be representative of the value you offer your customers.

In this regard, the message we received from one of our A/B Testing customers was quite eye-opening:

I love your plugin – it’s helped me increase my website’s revenue a lot. Now, this is probably not in my best interest, but I honestly think your current prices don’t convey the value Nelio A/B Testing brings. Every little improvement in my website results in hundreds of dollars per month… and yet your plugin is only $25? Unbelievable!

This sincere and unexpected comment made us think as we suddenty realized that we’re indeed offering very good products. So much so that many users would probably be willing to continue paying for them even if their prices were higher!

So, without hesitation, we decided to raise the prices of Nelio A/B Testing and Nelio Content by 30%, and also decided that we’d apply this increase to our current subscribers.

Such an increase is very risky, as we might end up losing a significant portion of subscribers and reduce our conversion rate so much that the increased price would not cover the loss of users. But we decided to take the risk anyway, confident that our products were good enough to withstand it.

The result? A resounding success. This year we have managed to increase Nelio’s turnover by 65% over the previous year, with customers from the US, United Kingdom, Germany, Spain, Canada… i.e. from all over the world!

World map with Nelio sales by country
World map with Nelio sales by country.

My tip for you? Be bold and raise the prices of your products and services if you sincerely believe you’re addressing real pain points and you think you’re currently underselling.

The Decline of a Blog

Unfortunately, there is also some bad news. Parenthood and a much stronger focus on development and support within Nelio meant our blog couldn’t be as active as it once was. I’m sure you’ve noticed by now, didn’t you?

The purpose of our blog has always been twofold: on the one hand, it’s the main component of our inbound marketing strategy. That is, it should help prospects find us and learn more about what we do and offer. But on the other hand it’s also a place where we share everything we’ve learnt so far, sharing our experiences with the world so that you and other people can learn from them.

The problem is that generating good content is very time-consuming – something we currently lack. That is why in recent months we have decided to focus our attention on, as I said above, product development and user support… and yet we were able to publish 63 posts in Spanish and English, which is not bad at all.

Blog’s engagement is pretty sad, to be honest with you. As Antonio shared last year, the comments we get on our blog have been dropping rapidly year after year: we basically went from 500 comments in 2020 to barely 85 in 2023.

I hope we can change both trends in the future, writing more engaging content more often. But I’ll also need your help, so please leave us some encouraging comments from time to time 😉

Be Right Back

Our participation in WordPress events, as well as our contributions to the project, have also experienced a decline in 2023. In fact, the only event we have attended this year was the State of the Word in Madrid at the beginning of the month:

Ruth, David and Toni in front of a blue wall with the WordPress logo projected
The Nelio team at State of the Word 2023.

This is quite unfortunate, because meeting with you IRL and contributing every now and then is something we enjoy. I really hope we can get back to business as usual soon and reengage with you all soon!

2024 Expectations

In 2024 we want to keep growing, learning, and enjoying what we do. I wish you a happy new year!

New Years Eve Cheers GIF by Equal Parts Studio - Find & Share on GIPHY

Featured image by Ben White on Unsplash.

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