In April 2022, there were more than five billion Internet users worldwide, which is 63.1% of the world’s population. Of this total, 4.7 billion, or 59% of the world’s population, were social media users (Source: Statista).
If you are not leveraging social networks in your marketing strategy, you are missing out a fast, cheap and effective opportunity to reach more than half of the world’s population.
In this post I will discuss the advantages of social media to help you connect with your target audience, interact with your customers and grow your business.
Table of Contents
- Advantages When Creating a New Brand or Product
- Advantages for Growth
- Advantages for Creating and Promoting Content
- Advantages for Communication
Advantages When Creating a New Brand or Product
Since more than half of the world’s population uses social media, when you create a new product or brand, platforms like LinkedIn, Facebook, Instagram, or Twitter are a natural place to reach new, highly targeted potential customers.
Make Yourself Known
People who are in social networks not only connect with the brands that we already know. Normally, when a user is on a social network, it is because they can spend some time looking for new products and learning about new things. For example, 83% of Instagram users say they discover new products on the platform.
Use social networks to make yourself known. If you are consistent with the publications (for this, we recommend Nelio Content ), you will see that your number of followers will increase over time.
Show Your Human Side
Social media, unlike other communication channels, allow you to have a very authentic relationship with potential customers. You can share the benefits of your product to users in their real life and in a more informal context than in an official communication. Your business employees can also share anecdotes of their day-to-day work at your company. You should show that you put the interests of your customers and employees before your own.
All this helps to give an authenticity to your brand that generates trust. And trust is a great ally to boost any new product or brand.
And speaking of the human side of our company, I take this opportunity to share with you that at Nelio we are very excited about the new addition to the team (on September 25th) of Dani, son of David 👶.
I’m so happy about Nelio Content that I will sound like a payed advocate… but here’s why you’ll love it: it works as promised, its auto-scheduling feature is top-notch, Nelio’s value for money is unmatched, and the support team feels like your own.
Become a Referent
Social networks allow you to create discussion and comment on any aspect that is related to your product or brand. This gives you the opportunity to establish yourself or your brand as a reference in a niche market. Depending on the sector, LinkedIn is a great network to become a leader or expert in a certain area.
In social networks, you know that at the moment any of your followers join your social networks, they will see the latest news you are posting . If you keep your social media posts entertaining and informative, your followers will be happy to learn more about your products, and as soon as they have the need to buy, you’ll be their first choice.
Advantages for Growth
Increase Traffic to Your Website
Social media posts are key ways to drive traffic to your website. Sharing great content from your blog or website on your social networks is a great way to get readers as soon as you publish a new post.
Make sure all your social media accounts and all the posts you publish have a proper link to your blog. This way, you will increase traffic to your website. To do this, remember that a tool like Nelio Content does the job for you by automatically publishing all the messages that promote your posts.
One of the great advantages of social media is the built-in mechanism to get clicks, likes, and re-shares. These clicks provide visibility of your brand to potential customers at a much lower cost than you can get with other advertising campaigns.
People are increasingly using social networks for everything: whether it’s to distract themselves for a while or to disconnect from what they are doing, or to find out news or updates on any subject. Take the opportunity to identify what kind of message you want to convey on social networks so that users want to know more about you and your products.
Social media is becoming more and more important in the search for products. Identify on which social networks it will be most popular to talk about your products and align your marketing efforts with your sales goals.
Partner with Influencers to Get Them to Talk About You
Influencers are people with a lot of charisma, who possess a persuasive voice, authenticity and many followers in all their social networks. They manage to become opinion leaders who have great credibility in social media.
Influencer marketing to get influencers to share your content is a strategy that gets great results in many sectors. If you get influencers in your sector to talk about your products or company on social networks, they will create brand awareness and credibility, with which you will be able to increase sales.
Advantages for Creating and Promoting Content
Use Social Media to Generate Ideas
Social media is also a source of ideas for creating content. You have the option of directly asking your followers what they want or creating a poll to know their preferences. From here, you will have an additional source on the interests and preferences of your main followers and what to write about.
Remember that if you use a tool like Nelio Content, you have an editorial calendar where you can add all your ideas, with links to the original source, as new unscheduled posts so that you can later write about them on your blog.
Promote Your Content
Promoting your content on social media is a great way to get your smart, well-researched content out to new people, showcasing your expertise and growing your audience.
Incorporate in your content marketing plan the automatic promotion on social media if you want to maximize the benefits of social media in your business. For it, Nelio Content will save you a lot of time in writing and promoting the content of your website on social media.
As people start liking, commenting, and sharing your posts on social media, your content gets exposed to new audiences. The viral capacity of social networks is unique compared to any other media.
This exposure is especially beneficial because, in a world where there is far more content than a single person could ever consume, a contact’s social shares act as a kind of pre-screening.
Of course, going viral is not an easy task but without social media it would be almost impossible.
Advantages for Communication
Manage Your Reputation
Social media allows you not only to talk about your products and services, but also open the doors for anyone to comment on your brand. It’s important to keep an eye on social media to highlight the positives in any feedback from your satisfied customers and address the negatives before they become a major issue.
Instant Communication in Times of Crisis
For any problem that can have a global impact, social media has been by far the best and fastest source of information. If your website is down, if there is a problem with one of your products, make sure you are the first to report it or be the first to respond if someone has already found it before you. Silence on social media should not be an option and your well-managed social accounts can help you come out on top in times of crisis.
Engage with Your Customers and Offer a Support Service
On social media there are also users who ask about the operation of some services and expect brands to respond. If you receive messages through a social network, be sure to respond and provide the service properly. If you can’t quickly respond to and manage all the messages that come to you directly through the networks, create an auto-reply message so that they can contact you in the easiest way possible.
For example, in our case, we offer WordPress plugins that you can find in the WordPress.org directory. We try to answer any questions asked in the support forum about any of our services.
If you haven’t yet incorporated social media as a key element of your business marketing strategy, you’re missing a golden opportunity. Remember that social media marketing can be very easy and efficient if you use a tool like Nelio Content, which includes an editorial calendar to schedule your posts and social messages. In addition, you can automate the generation of social messages on your networks, saving you a lot of time.
Featured image of Bastian Riccardi on Unsplash.
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