Conversion marketing

The conversion rate is the percentage of visitors who take a desired action.

Your conversion rate is the percentage of visitors to your website that complete a desired action (a conversion) out of the total number of visitors. A high conversion rate is indicative of successful marketing and web design: It means people want what you’re offering, and they’re easily able to get it!

The desired action can take many forms, varying from site to site. Examples include sales of products, membership registrations, newsletter subscriptions, software downloads, or just about any activity beyond simple page browsing.

A high conversion rate depends on several factors, all of which must be satisfactory to yield the desired results — the interest level of the visitor, the attractiveness of the offer, and the ease of the process.

Raising your conversion rate means that more of your site traffic converts to meaningful actions that grow your business, whether that means filling out a form to become a lead (for example, requesting a quote for a repair service) or making a purchase.

A low conversion rate could point to either of these problems:

  • Your site and landing page design is making it difficult or inefficient to complete tasks
  • Your offer is off base (too expensive or not valuable enough to your audience)

The absolute best way to improve your conversion rate is to change your offer. If what you’re offering is truly irresistable, more people who visit your site will want to get it.

In order to measure the conversion of your site and improve it you can use A/B testing tools. For this purpose, Nelio A/B Testing is the most complete A/B testing plugin for WordPress, which includes a wide range of experiments and heatmaps to better understand how is your site performing analyzing real data from your visitors.